Values
Label transparency and unbiased ingredient based product analysis. For you. With you.
Send any product for digital analysis.
Our goal was to create the most useful beauty tech tool in the world, with no compromises.
We care about you – your health, and our planet – and its wellbeing.
Formulation transparency
We strive to create a positive industry impact with consumer empowerment. We help you choose the best formulations, and increase understanding of the ingredients in your products.
Personalised experience
We believe everyone is unique. You can tailor our app according to your needs, and personal preferences.
Impact
Better choices create a ripple effect, which can positively impact our health and our environment.
Easy to use
Our tools are intuitive and simple to use on any smartphone.
Ingredients
Our values are transparency and wellbeing.
We believe that choosing the right ingredients makes a difference in your health, and the future of our planet.
Core to our services are fully ingredient based product analyses and recommendations.
FROM THE FOUNDER
“ We strive towards an unbiased understanding of what you put on your skin. We originally developed the app to help find products that are safe and user suitable. Today, we want to additionally help in finding the right active ingredients for targeted results.
I am also a keen advocate for ocean health, and helping consumers avoid plastics in formulations is an important aspect of clean water for our next generations. Clean beauty and sustainability go hand in hand, and our legacy is created today.”
– Katariina Rantanen
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